In this post, I’m going to focus on the high-quality content that a brand can give to their audience.

Things that every brand does to make quality content.

Brand Identity

A brand without identity it’s going to be impossible to create content that will engage his audience.

The first thing is to create a brand identity that your audience will reflect itself. Your brand identity has to understand the principles of behavior of your target. Having relevant data of your field gives you a tool to make better content.

We are in the 21 century so be sure to readjust your brand identity to the new era.


In my portfolio you can check some guidelines of how to develop a brand dentity.

Being Remarkable

Your brand needs to be outstanding. 

Consistent, originality and sharing engaging information are the key to success. 

It’s a hard task to captivate an audience. You have to entertain those with stunning content.  

Applying creativities techniques and strategic content will be the key to having a fidelity with your customers. 

Another way to be outstanding is by creating stories that your audience will feel attached. In this kind of stories, you have to create those tales with emotions, feelings and of course love. 

You must be promotional but in a modern way. Avoid any kind of spam that will make your audience leave you. 

Quantity vs Quality

I would say that they complement each other. You have to use the quantity as a tool to find quality content.

Let’s say that if you have a lot of option you can make the best decision to share your content with your audience.

To conclude

You have to start building the base of your brand to make that everything else start shinning.

Slogan of nike

El grito de guerra

En la publicidad, el grito de guerra es el eslogan, o el lema que acompaña la marca de una compañía, con la finalidad de identificarla y unificarla en la guerra del mercado.

Read More »